How much it must cost a quality oil? 

Before you begin, it is good that it clarified a fundamental concept 

To produce one liter of oil takes on average 5 or 7 kg of olives. This result can vary considerably because it is related to some non-negligible factors, which are: time of harvest (for example if you want to get a quality extra virgin olive oil must pick olives during ripening, but this will a greater number of kilograms of olives to obtain one liter of oil), the type of cultivar (variety) of different olives give different yields, cultivation area, climatic conditions. As you can see the olive oil yield is a parameter quite variable. The extra virgin obtained by squeezing the fruit, thanks to the extreme care observed in all stages of processing, is therefore a product by its nature "expensive". 

In conclusion we can say that normally from 100 kg of olives is obtained 14-20 kg of oil (1 kg of oil, its specific gravity at 15 ° C is 0.915 to 0.919 kg/m3, is equal to about 1.12 liters ). So to make a liter of oil takes about 5-7 kg. of olives. 

A liter of olive oil if done with due precautions has a production cost source, which can vary drastically. The main factors that come into play are: 

geographical area of ​​cultivation (north, central or southern Italy,) 

interventions on the cultivation (pruning, treatments, fertilization, etc..) 

collection methods (manual stripping, with facilitators or mechanized), and relative cost of staff employed 

Lot location / s of land cultivated (parameter should not be underestimated especially in areas where the soil reaches or even exceeds 45% slope or not easily accessible which has significant effects on the collection, storage and transportation of fruits) 

Transport to the oil (from the collection area to the mill) 

milling (incidence related to the extraction technology and quality of service offered dall'oleificio) 

storage and preservation (eg, storing oil in steel containers under a stream of nitrogen at constant temperature, to maintain the organoleptic characteristics, affect the final cost) 

From these factors emerges clearly only issue a price that is equal for all parts of Italy dedicated to the production of extra virgin is absolutely unthinkable. That said we will try to give some indication taking into account the factors mentioned, the average prices reported to the affected area and some parameters closely linked to the territory.

Price extra virgin olive oil produced in northern Italy. 

There are five regions of northern Italy (Lombardy, Trentino-Alto Adige, Liguria, Veneto and Emilia-Romagna - see map mills) having a good production of olive oil, although the area devoted to the cultivation of olives is far less than that of the center and south of the boot. Liguria is the region that can boast the largest production. Excellent quality productions to focus also on the shores of Lake Garda and the other lakes of Lombardy. In these regions the olive is mainly based on olive trees almost young and small to medium height. One of the rules that govern the market in general is the amount of product available on the square. In this area the country's oil production is much lower than the rest of the peninsula, so the price is higher. 

The average price of a liter of extra virgin quality product in northern Italy is about 10 to 14 euros. On the shelves of shops you can find prices ranging from 12 to 16 euros per liter, with a peak of 40 euros. 

Price olive oil produced in central Italy. 

There is no area in the central regions of our country (Tuscany, Marche, Umbria, Lazio, Abruzzo and Sardinia - see map mills) that has no olive growing. The major productions are highlighted in Lazio, Abruzzo and Tuscany. In these regions the olive oil culture is deeply felt and appreciated. Many companies carry a crop suited to the achievement of an outstanding product and there are many who still prefer the manual collection (combs, sticks, etc..) Olives. 

The average price of a liter of extra virgin quality product in central Italy is about 8 to 13 euros. On the shelves of shops you can find prices ranging from 10 to 14 euros per liter, even in these regions can be found with price spikes that reach beyond the 30 euros. 

Price olive oil produced in southern Italy. 

In the southern regions (Molise, Campania, Puglia, Basilicata, Calabria and Sicily - see map mills) thanks to favorable climatic conditions is the highest concentration of olive cultivation. In the south, produces almost 90% of all olive oil produced in Italy. The Puglia remains the undisputed queen with the increased production of Italian olive oil (an average of 2,100,000 tons). It should be noted that in the south especially in Puglia Italy has the highest number of olive trees that still give great satisfaction both in quality and quantity. In most of the crops of the south there are olive trees of medium / large hill. Unlike what is still reported in books or magazines web "olive oil has many of the southern Italy organoleptic defects related to the time and type of library that is done, the collection consists of drawing up nets placed under the tree olive and expects the natural fall of the fruit and then pick it up "We stress that this type of collection is now, by almost all companies, or even used in part has been completely abandoned. For companies that still use this method, they do, in the early stages of the olive fruit drop and final stage to retrieve the remaining fruits after harvesting with mechanized avviane manual stripping, shaking or mechanical aids. 

Given the great production that is obtained in these regions, the enormous availability of product (thus more competitive on the market) and the economic factor management + / - modest compared to other regions, many companies while ensuring the highest quality are able to offer prices lower. The average price of a liter of extra virgin quality product in southern Italy is about 5.5 - 9 euros. On the shelves of shops you can find prices ranging between 7.5 and 12 euros per liter, with peak prices can be found hovering around the 15 to 20 euros.